Social media is noisy. Every day, businesses and creators compete for attention with endless streams of posts, ads, and updates. The good news? Video consistently outperforms all other types of content.

In 2025, if you want to capture attention, build trust, and drive engagement, video needs to be at the heart of your strategy. But not all videos are created equal. Some formats perform far better than others, especially on platforms like TikTok, Instagram, YouTube, and LinkedIn.

Here are five types of videos that are proven to boost engagement on social media — and why they work.

1. Short-Form Vertical Videos (Reels, TikToks, Shorts)

Short-form video is the king of social media right now. Platforms are designed to push this type of content, and users love it because it’s quick, fun, and easy to consume.

Why it works:

• Matches today’s short attention spans (10–20 seconds is often enough)
• Highly shareable, with a greater chance of going viral
• Prioritized by algorithms on Instagram, TikTok, and YouTube

Examples:

• A behind-the-scenes clip of your business in action
• A quick product demo
• A “tip of the day” that educates or entertains

👉 Pro Tip: Add captions or text overlays. Many people watch without sound, and subtitles keep them engaged.

2. Explainer and Educational Videos

Not every video has to be funny or trendy. Audiences also love educational content that teaches them something new. Explainer videos are especially powerful for businesses that want to build authority in their field.

Why it works:

• Provides real value to your audience
• Positions your brand as an expert
• Helps simplify complex ideas

Examples:

• A step-by-step guide (“How to…”)
• A motion-graphic explainer about your service
• A tutorial that solves a problem for your audience

👉 Pro Tip: Keep it clear and concise. A well-edited 60–90 second explainer can do more than a 1,000-word post.

3. Testimonial and Case Study Videos

Nothing builds trust like real people sharing real experiences. Testimonial videos show how your business has impacted clients, while case studies dive deeper into success stories.

Why it works:

• Builds credibility through social proof
• Creates emotional connection (people relate to people)
• Increases conversions (viewers see actual results)

Examples:

• A customer explaining how your service solved their problem
• A mini-documentary showing a client’s journey with your brand
• Before-and-after comparisons that highlight transformation

👉 Pro Tip: Keep testimonials authentic. Audiences can spot staged content a mile away.

4. Entertaining and Trend-Driven Content

Social media thrives on entertainment. Brands that join trends (in a way that fits their voice) often see huge boosts in engagement.

Why it works:

• Leverages trending sounds, memes, or challenges
• Humanizes your brand and shows personality
• Encourages shares and comments

Examples:

• A playful take on a trending TikTok challenge
• A humorous behind-the-scenes blooper reel
• A motion-graphic animation tied to a current event

👉 Pro Tip: Don’t force it. Only jump on trends if they align with your brand. Authenticity always beats trying too hard.

5. Live Streams and Interactive Videos

While polished videos are great, audiences also love raw, real-time content. Live videos (on Instagram, TikTok, YouTube, or LinkedIn) allow you to connect directly with viewers in a personal way.

Why it works:

• Builds stronger community and two-way communication
• Increases authenticity and transparency
• Platforms often give live content extra reach

Examples:

• A Q&A session with your audience
• A live product launch or reveal
• A behind-the-scenes tour of your office or studio

👉 Pro Tip: Announce your live sessions in advance and encourage viewers to ask questions — engagement skyrockets when people feel included.

Social media rewards creativity, consistency, and authenticity. By focusing on these five types of videos — short-form, educational, testimonials, entertaining content, and live streams — you’ll not only boost engagement but also strengthen your brand’s connection with your audience.